Awnings enhance the energy efficiency of your business, improve curb appeal and protect your business against rain and harsh UV rays. But that's not all an awning can do for your business. Awnings are also a great branding tool.

A custom awning can quickly differentiate your business from the rest. You can leverage awning to make your business stand out from the rest and show off your company's personality. Here are some tips on how you can use awning for business branding.

Make Your Awning Visible from the Street

Branding is all about making your business visible and easily recognizable. You want people to be able to see your business from a distance and identify it immediately. That's why you must ensure your awning is visible from the street.

The best way to do this is to use bright colors contrasting with the building. For instance, if your building is white, you can use a bright red awning. This step will make your business stand out and be easily recognizable.

Another way to make your awning visible from the street is to use a large font size for your company's name. This step will ensure that people can read your company's name from a distance.

You may also use lights to make your awning more visible in the dark. This step is a great way to attract attention to your business even when you are not open. Ensure that you create a long-lasting impression so that even if passersby don't make purchases on their first visit, they will remember your business when they need your products or services.

Use Awning to Showcase Your Company's Personality

Your awning is a great way to show off your company's personality. You can use it to convey the message you want people to associate with your brand. For instance, if you want people to see your company as fun and approachable, you can use a bright and colorful awning. On the other hand, you can use a more subdued color scheme if you want people to see your company as professional and trustworthy.

The key is to be consistent with the message you want to convey. This way, people will quickly associate your brand with the qualities you want them to think of when they see your awning.

Use Awning to Promote Your Products and Services

You may use awnings to promote your products and services. For instance, if you have a special offer or promotion, you can use your awning for advertising it. You can also use your awning to showcase your most popular products. This way, you can attract attention to your business and get people interested in what you offer.

Make the message clear and concise. You want people to be able to understand your message or recognize your brand quickly and easily. Otherwise, passersby will keep walking without giving your business a second thought.

Maintain Consistency

You want people to see your brand everywhere they look. That's why you need to be consistent with your awning's colors, fonts, and overall design. That’s why your awning design and prints should match every other marketing collateral, such as your business cards, flyers, and website, to help create a cohesive look that people will easily associate with your brand.

With awnings, less is more. You don't want to overload your awning with too much information. Keep the design simple and clean, so people can easily read and digest the message you are trying to convey. Don't clutter the awning with different color schemes, fonts, and images.

Business branding is all about making your company visible and recognizable. And awnings are a great way to achieve this goal. Follow the tips above, and you will be good to go.

You can trust us at Lexington Tent & Awning for all your awning needs. We offer different awning fabrics, sizes, and styles, so you can choose one that matches your brand. Contact us to order.